Quick Answer: Urikar is a Colorado-founded brand (2015) best known for the AI-adjusting AT1 (16mm amplitude, up to 65lb advertised stall force — independent testers measure closer to 60lb), the heated, 180°-rotating Pro 2 (~$155.99 list), and the quiet, budget-friendly Pro 3 (45lb stall force, under 42dB, ~$139.99 list but frequently discounted to $40-60). All three are real, capable guns; the one honest caveat is the AT1’s stall-force claim, which independent testing doesn’t fully confirm — the same gap this site flags on every brand that publishes an unverified spec.
Urikar doesn’t get the same coverage as Theragun or Hypervolt, but it’s not a fly-by-night brand either — founder Bob Xiong built the company in 2015, and Urikar claims to have produced the world’s first AI-powered massage gun back in 2019. Three models make up the current lineup, each aimed at a different buyer: the AT1 for anyone who wants the gun to adjust itself, the Pro 2 for heat therapy and hard-to-reach spots, and the Pro 3 for buyers who just want a quiet, affordable gun with a lot of speed options.
Urikar lineup at a glance
| Spec | Urikar AT1 | Urikar Pro 2 | Urikar Pro 3 |
|---|---|---|---|
| Amplitude | 16 mm | ~12 mm | 14 mm |
| Stall force | 65 lb advertised · ~60 lb reported | Not published | 45 lb |
| Speeds | AI-adaptive + manual | 6 speeds, 4 modes (incl. heat) | 30 levels, 1,800-3,400 RPM |
| Heated head | No | Yes (~3 min warm-up) | No |
| Noise | QuietPower 2.0 | Standard | Under 42dB |
| Battery | Not published | ~10 hrs (3-hr charge) | 8-10 hrs (2,600mAh) |
| Special feature | AI motion-adaptive speed | 180° rotating arm | Quietest of the three |
| Price | Flagship tier | ~$155.99 list | ~$139.99 list |
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The AT1’s stall-force claim, honestly assessed
Urikar advertises the AT1 at up to 65lb of no-stall force with a 16mm amplitude — on paper, numbers that go head-to-head with a Theragun Pro. Independent reviewers who’ve put the AT1 under real pressure report the true figure sits closer to 60lb, still a genuinely strong result, but a gap between the marketing spec and the tested one. This is the exact same pattern this site has flagged on Achedaway’s 80lb claim (tested closer to 60-65lb) and Vybe’s 60lb claim (independently tested motor noise ran louder than advertised) — brand-published stall-force numbers are a starting point, not a guarantee, regardless of which brand prints them.
What actually sets each model apart
The AT1 is Urikar’s showcase product: onboard sensors read muscle tension as you move the head across a muscle and adjust percussion speed automatically, so you’re not stopping to cycle through a manual speed dial mid-massage. It’s a real feature, not a gimmick, even if “AI-powered” oversells what’s ultimately a responsive sensor-and-motor loop.
The Pro 2 trades the AI layer for a heated attachment that warms up in about three minutes, paired with a 180° rotating arm that lets you angle the head onto your own back or shoulders without contorting your wrist — a similar self-reach solution to Ekrin’s 15° angled handle, just executed with a full-rotation joint instead. It also runs four modes (constant, intermittent, ladder, and heat).
The Pro 3 drops both the AI and the heat in exchange for being the quietest and cheapest of the three — Urikar’s own spec sheet claims under 42dB, competitive with a Hypervolt 3’s 51dB rating, at a list price around $139.99 that’s frequently pushed lower still by Amazon deal pricing and manufacturer coupons.
How the Urikar lineup compares
| Massage gun | Amplitude | Stall force | Noise | Price |
|---|---|---|---|---|
| Urikar AT1 | 16 mm | 65 lb adv. / ~60 lb tested | QuietPower 2.0 | Flagship tier |
| Urikar Pro 3 | 14 mm | 45 lb | Under 42dB | ~$139.99 |
| Theragun Pro (Gen 5) | 16 mm | ~60 lb | ~60-75dB | $529.99 |
| Ekrin B37 | 12 mm | 56 lb | Quiet | ~$229.99 |
| Hypervolt 3 Pro | 14 mm | ~70 lb | 51dB | ~$349 |
On paper, the AT1 hangs with a Theragun Pro on amplitude and gets close on stall force at a fraction of the price. What you’re trading away is Therabody’s brand backing, a wider attachment ecosystem, and the certainty that comes with a spec a brand doesn’t have to inflate to look competitive. See our full best massage gun brands roundup for how Urikar stacks up against every other name in the category, and our Theragun alternatives guide for more budget-friendly rivals.
Urikar by the numbers
| Fact | Figure | Source |
|---|---|---|
| Company founded | 2015, Colorado, USA | Urikar company history |
| First AI-powered massage gun released | 2019 (AT1) | Urikar press materials |
| AT1 advertised vs. reported stall force | 65 lb advertised / ~60 lb reported | Independent reviewer testing |
| Pro 3 noise rating | Under 42dB | Urikar published specs |
| Effect of percussion on ROM without strength loss | Increased ROM, unchanged MVC | Konrad et al., J. Sports Science and Medicine, 2020 |
Who should buy an Urikar?
Buy it if: you want the AT1’s hands-free, motion-adaptive speed adjustment and are comfortable treating the 65lb stall-force claim as an upper bound rather than a guarantee, or you want the Pro 2’s heated head and 180° arm for self-treating a tight back.
Skip it if: you’d rather buy from a brand with a longer independent testing track record and a lifetime warranty — the Ekrin B37 is the safer value pick, and if raw, verified stall force at a rock-bottom price is what you’re after, the Opove M3 Pro publishes a higher number with a money-back guarantee attached.
The bottom line
Urikar earns its spot in the conversation on features alone — an AI-adaptive flagship, a heated rotating-arm mid-tier gun, and a genuinely quiet budget pick, all from a brand with a decade of history rather than a drop-shipped clone. The one thing to shop with your eyes open about is the AT1’s stall-force claim, which independent testing doesn’t fully back up. If that trade-off is fine, it’s a legitimate, feature-dense buy; if you want a spec sheet with less daylight between claim and test result, see our best massage gun rankings for the alternatives.